Ecore, a company that transforms reclaimed waste into performance surfaces that make people’s lives better, has undergone a corporate rebranding effort to reflect the company’s core values: safety, health, and wellness.

“Our customers and people in the industry think of Ecore as the original recycled rubber flooring manufacturer,” said Arthur Dodge, III President and CEO of Ecore. “Or they recognize us by our multiple sub-brands, such as Everlast and ECOsurfaces. Last year, we decided to change all that. We want to be a company that is known by one name, Ecore.” As a result, Ecore began rebranding itself and transforming from a house of brands into a branded house in 2014.

“Our goal with this monumental rebranding effort has been to not only focus on what we do, but why we do it,” said Bo Barber, Vice President of Marketing & Business Development. “We want our customers and the flooring industry to understand that Ecore is building surfaces for the people working and playing on them. We are driven by a simple question: ‘Can a floor do more?’ The answer is: Yes! Ecore is committed to developing surfaces that create new standards related to acoustics, ergonomics, and safety.”

As a result of this rebrand, a refreshed Ecore brand now sits atop all company business units and product families – Ecore Athletic, Ecore Commercial Flooring, Ecore Industrial, and Ecore Construction. Ecore’s business units remain the same, supported by the product families with which everyone is familiar.

Ecore began in 1871 as the Dodge Cork Company and was renamed Ecore in 2007. Five generations later, under the leadership of Art Dodge III, Ecore offers a diverse portfolio of surfaces, ranging from playgrounds, weight rooms, and turf fields, to hospitals, hotels, and retail environments. To learn more about Ecore visit: www.builtbyyes.com.